COURSE CODE: 8132
Marketing Management
SCED Code:
12166
Suggested Grade Level: 11, 12
Duration: 36 Weeks
Prerequisite:
None
OSHA Compliance Required?:
No
CTSO:
DECA
This course is designed for high school students who plan to attend college with a concentration in marketing, business, or management and/or who have plans to manage or own a business. Students will be exposed to all aspects of marketing and management, including branding, digital marketing, promotion, communication, and career opportunities in marketing. This course will prepare students for industry certifications (including the College Level Examination Program [CLEP] examination, which may lead to them earning college credit at many accredited colleges and universities across the country).
Course Sequences
A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.
- Digital and Social Media Marketing (36 Weeks)
- Fashion Marketing (36 Weeks)
- Fashion Marketing, Advanced (36 Weeks)
- Introduction to Fashion Careers (18 Weeks)
- Introduction to Fashion Careers (36 Weeks)
- Lodging Management (36 Weeks)
- Opportunities in Global Trade (36 Weeks)
- Opportunities in Global Trade, Advanced (36 Weeks)
- Principles of Business and Marketing (36 Weeks)
- Principles of Business and Marketing (18 Weeks)
- Sports and Entertainment Management (36 Weeks)
- Sports and Entertainment Marketing (36 Weeks)
- Travel and Tourism Marketing (36 Weeks)
- Travel, Tourism, and Destination Marketing (36 Weeks)
Industry Credentials (Only apply to 36 week courses)
- A*S*K Fundamental Marketing Concepts Assessment
- Business of Retail: Operations and Profit Examination
- College and Work Readiness Assessment (CWRA+)
- College Level Examination Program (CLEP): Principles of Marketing
- Customer Service and Sales Certification Assessment
- National Career Readiness Certificate Assessment
- Retail Industry Fundamentals Certification Assessment
- Retail Merchandising Assessment
- Virtual Enterprise Certification Assessment
- Workplace Readiness Skills for the Commonwealth Examination
Career Clusters
| Pathway | Occupation |
|---|---|
| Audio and Video Technology and Film |
|
| Journalism and Broadcasting |
|
| Printing Technology |
|
| Visual Arts |
|
| Pathway | Occupation |
|---|---|
| Administrative Support |
|
| Business Information Management |
|
| General Management |
|
| Human Resources Management |
|
| Operations Management |
|
| Pathway | Occupation |
|---|---|
| Marketing Communications |
|
| Marketing Management |
|
| Marketing Research |
|
| Merchandising |
|
| Professional Sales |
|
| Pathway | Occupation |
|---|---|
| Health, Safety and Environmental Management |
|
| Sales and Service |
|
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