Title: Identify types of lodging properties and ownership structures.
Course: Lodging Management (12159) > Section: Introducing the Hospitality Industry

Identification should include

- brands (e.g., international, national, boutique, emerging brands)
- types of ownership (e.g., independent, chain, franchise)
- service offerings (e.g., full-service, select service)
- property types (e.g., business, residential, condominium lodging, resort, gaming, bed and breakfast, time-shares, extended stay, shared lodging).

Process/Skill Questions:

- How does the lodging brand affect service offerings?
- What are some operational differences between a chain and an independent lodging property?
- How do guest services vary by lodging type?
- Why does a lodging company, such as Hilton or Marriott, offer so many brands?
- What are three requirements for becoming a franchise property?
- What are the advantages and disadvantages of independent ownership?
- What must an entrepreneur consider when determining what type of ownership to pursue?
- How do advertising decisions differ among types of properties?
- How have lodging accommodations and trends changed over ten years?