Title: Describe tools for conducting follow-up with guests.
Course: Lodging Management (12159) > Section: Examining Sales Functions in the Lodging Industry

Descriptions should be given for the following tools:

- Meeting planner survey
- Customer-service survey
- Sales call
- Review of the final bill
- Rebooking
- Thank-you letter.

Process/Skill Questions:

- When should a meeting planner’s survey be sent? Why?
- Why is reviewing the final bill considered part of the sales process?
- Why is a mailed thank-you letter more effective than an email or a phone call?
- What are the benefits of discovering client issues prior to an event’s conclusion?
- How can a meeting planner increase survey response rates?
- What is the purpose of a customer-service survey, and when should it be used?
- What strategies can be made to increase revenue for the next booking?
- What steps are most vital when reaching out to a customer to complete a survey after service?