Description should include
- product (any good or service offered to the target market)
- place (distribution)
- price (payment and method)
- promotion (methods of communication).
Process/Skill Questions:
- What are the four Ps of marketing? Why is “people” sometimes called the fifth P of marketing?
- What questions should be considered regarding the target market in order to create a successful marketing mix?
- What are some emerging trends in marketing?
- What is a niche market?
- How are locally grown products marketed to consumers?