Title: Describe how the four Ps of marketing are used to develop a successful marketing strategy for an agricultural product or service.
Course: Foundations of Agriculture, Food, and Natural Resources (18001-I) > Section: Demonstrating Skills in Agribusiness

Description should include

- product (any good or service offered to the target market)
- place (distribution)
- price (payment and method)
- promotion (methods of communication).

Process/Skill Questions:

- What are the four Ps of marketing? Why is “people” sometimes called the fifth P of marketing?
- What questions should be considered regarding the target market in order to create a successful marketing mix?
- What are some emerging trends in marketing?
- What is a niche market?
- How are locally grown products marketed to consumers?