Title: Evaluate marketing strategies, tools, and techniques used for promoting outdoor experiences.
Course: Outdoor Recreation, Parks, and Tourism Systems Management (18549) > Section: Promoting Leisure and Recreation Enterprises

Evaluation should include

- goals of the promotional activity or event
- target audience
  - existing clients
  - prospective clients
  - influencers
  - collaborators
- promotional mix (e.g., flyer, brochure, newspaper ad, email, direct mail, website, social media, television ad)
- data analysis
- an evaluation component (i.e., collecting feedback).

Process/Skill Questions:

- What are the 4 Ps of Marketing?
- What types of marketing strategies, tools, and techniques can be used to promote an outdoor experience?
- How has social media changed advertising?
- What are popular formats of print advertisements?
- How long before an event should promotional activities begin?
- What factors determine when, where, and how to successfully promote an event?