Title: List the functions of the sales and marketing department(s).
Course: Hospitality, Tourism, and Recreation I (16999-I) > Section: Defining Marketing and Sales Strategies

List should include identifying

- customers' wants and needs
- products that meet those wants and needs
- product education and customer access
- tactics to bring customers to a purchase decision
- professional representation of the product, service, or brand
- selling point/value proposition point
- target market/demographic.

Process/Skill Questions:

Thinking

- What role does the marketing department play in the hotel's financial success?
- Why should the marketing department be aware of current market trends in the area?

Communication

- How do marketers persuade clients to buy a product?
- What kinds of advertising can help sell the product?

Leadership

- What role does leadership play in product development?
- What leadership methods can be used to evaluate the suggestions of the marketing department?

Management

- Why should management be involved in developing new marketing strategies?
- What resources are available to management to learn about developments in marketing?
- What incentive does management typically provide to strengthen sales and marketing?