Title: Describe the relationship between sales and marketing departments.
Course: Hospitality, Tourism, and Recreation I (16999-I) > Section: Defining Marketing and Sales Strategies

Description should include the following:

- Marketing defines and evaluates a successful hospitality marketing plan.
- Marketing creates the message.
- Sales produces and presents a hospitality sales plan.
- Sales presents/communicates the message.

Process/Skill Questions:

Thinking

- What is considered a strong marketing plan in the hotel industry?
- How are marketing and sales functions in hospitality different?
- What is brand identification?

Communication

- What are the key characteristics that make a sales force successful?
- How does brand identification affect sales and marketing?

Leadership

- What are the characteristics of a strong marketing plan?
- What marketing techniques could improve the sales of a product or service?

Management

- When should management outsource the creation of a marketing plan?
- Why should management have knowledge of marketing and sales strategies?