Title: Describe the services provided by floral ordering networks.
Course: Floral Design II (18056-II) > Section: Marketing Floral Products

Description should include

- the major ordering networks and the development of these networks (e.g., FTD, Flowers.com, 1-800-Flowers, Teleflora)
- an analysis of the services provided by these networks and their requirements for membership
- the role of technology in the wire-order process (e.g., telephone, websites, social media, order gatherers)
- an analysis of selection guides.

Process/Skill Questions:

- What are the major networks?
- Why are they sometimes called wire services?
- What are three functions of a wire service?
- Can a florist shop belong to more than one wire service? Why or why not? If so, why would membership in more than one wire service be desirable?
- Why might a florist choose to be a member of a network? Why might a florist choose not to be a member?