Title: Create an advertisement campaign for a floral enterprise.
Course: Floral Design II (18056-II) > Section: Marketing Floral Products

Creation may include

- selection of a product (e.g., seasonal potted plants, a featured design, or cash-and-carry specials)
- analysis of the advantages and disadvantages of various media (such as print, television, radio, e-mail, websites, and social media)
- use of a mailing list (e.g., postal and e-mail)
- identification of peak periods during the year for advertising campaigns
- evaluation of the campaign
- documentation of outcomes.

Process/Skill Questions:

- What is the most effective advertising medium for a florist shop? Least effective?
- What is the most expensive advertising medium? Least expensive?
- How can an advertising budget be determined?
- How can electronic forms of communication be used in an advertising plan?
- How has the use of electronic forms of communication changed the floral industry?