Creation should include
- applications of a customer database in a florist business
- demographic information for a customer database
- an analysis of software options for developing a customer database (e.g., Excel, Google Sheets)
- procedures for updating information in the customer database
- evaluation of the return on investment of a customer database
- a mailing list (USPS, e-mail, text).
Process/Skill Questions:
- How can the creation of a customer database be advantageous to a floral business?
- How can a customer database be used in an advertising campaign?