Title: Describe key cybersecurity protective measures.
Course: Cybersecurity in Marketing, Advanced (12167-II) > Section: Securing Data

Description should include

- operating system and software (e.g., patch management, application life cycles, updates)
- network security (e.g., firewalls, intrusion and detection systems)
- physical security (e.g., locks, controlled access, cameras, security, guards, fingerprint)
- cryptography (e.g., digital signatures, data encryption, Blockchain)
- human element (e.g., training against social engineering/phishing, password management).

Teacher Resources:

- Incident Response Plan: Six Steps for Responding to Security Incidents, Exabeam;
- Five Reasons Why Marketing Needs to Care About Cybersecurity, Bromium

Process/Skill Questions:

- What are the most important cybersecurity measures for a business?
- Why should marketing professionals be well-versed in key cybersecurity protection measures?
- How can physical security measures help a business with cybersecurity efforts?
- How difficult are cybersecurity measures to implement?
- Who are the key personnel involved in cybersecurity protective measures?