Title: Cybersecurity in Marketing, Advanced (12167-II)

Demonstrating Personal Qualities and Abilities
  Demonstrate creativity and innovation.
  Demonstrate critical thinking and problem solving.
  Demonstrate initiative and self-direction.
  Demonstrate integrity.
  Demonstrate work ethic.
  WorkplaceReadinessSkillsPoster2019.pdf
Demonstrating Interpersonal Skills
  Demonstrate conflict-resolution skills.
  Demonstrate listening and speaking skills.
  Demonstrate respect for diversity.
  Demonstrate customer service skills.
  Collaborate with team members.
Demonstrating Professional Competencies
  Demonstrate big-picture thinking.
  Demonstrate career- and life-management skills.
  Demonstrate continuous learning and adaptability.
  Manage time and resources.
  Demonstrate information-literacy skills.
  Demonstrate an understanding of information security.
  Maintain working knowledge of current information-technology (IT) systems.
  Demonstrate proficiency with technologies, tools, and machines common to a specific occupation.
  Apply mathematical skills to job-specific tasks.
  Demonstrate professionalism.
  Demonstrate reading and writing skills.
  Demonstrate workplace safety.
Examining All Aspects of an Industry
  Examine aspects of planning within an industry/organization.
  Examine aspects of management within an industry/organization.
  Examine aspects of financial responsibility within an industry/organization.
  Examine technical and production skills required of workers within an industry/organization.
  Examine principles of technology that underlie an industry/organization.
  Examine labor issues related to an industry/organization.
  Examine community issues related to an industry/organization.
  Examine health, safety, and environmental issues related to an industry/organization.
Addressing Elements of Student Life
  Identify the purposes and goals of the student organization.
  Explain the benefits and responsibilities of membership in the student organization as a student and in professional/civic organizations as an adult.
  Demonstrate leadership skills through participation in student organization activities, such as meetings, programs, and projects.
  Identify Internet safety issues and procedures for complying with acceptable use standards.
Exploring Work-Based Learning
  Identify the types of work-based learning (WBL) opportunities.
  (Optional) Reflect on lessons learned during the WBL experience.
  Explore career opportunities related to the WBL experience.
  (Optional) Participate in a WBL experience, when appropriate.
Understanding Principles in Marketing and Cybersecurity
  Explain marketing concepts in a digital environment.
  Explain the functions of marketing.
  Relate marketing strategies to cybersecurity issues.
  Examine marketing trends with cybersecurity implications.
Investigating Digital Privacy and Ethics
  Differentiate between ethical and unethical use of information resources.
  Identify types of data.
  Explain the ethical implications of collecting and maintaining data.
  Examine ethical issues related to marketing.
  Define privacy policy.
  Investigate privacy policies.
Examining Marketing Data
  Categorize marketing data within one or more of the seven marketing functions.
  Investigate how data is collected for one or more of the seven marketing functions.
  Differentiate how data is maintained and utilized.
Understanding Cybersecurity Risks in Marketing
  Identify cybersecurity threats and vulnerabilities within the seven functions of marketing.
  Analyze various cybersecurity risks in relation to marketing activities.
  Develop a marketing incident response plan.
Securing Data
  Describe key cybersecurity protective measures.
  Describe the elements of a business continuity plan in relation to a cybersecurity incident.
Investigating Marketing Cybersecurity Careers
  Explore educational pathways for emerging cybersecurity professionals.
  Identify potential employment barriers.
Additional Course Information (for instructors only; do not publish for students).
  Student Competency Records
  8127 Standards Correlations.pdf
  8127 Teacher Resource.pdf
  8127 Credentials-Sequences-Clusters.pdf
  8127 Acknowledgments and Copyright Information.pdf