Title: Examine ethical issues related to marketing.
Course: Cybersecurity in Marketing, Advanced (12167-II) > Section: Investigating Digital Privacy and Ethics

Examination should include

- defining the term ethics
- explaining the difference between what is legal and what is ethical
- describing ethical issues, such as those relating to the protection of data, the use of data, and truth in advertising
- explaining the role of a privacy policy for digital and social media marketing.

Process/Skill Questions:

- What are the differences between illegal and unethical?
- How is it possible for a marketing management decision to be legal but not ethical?
- What is the current role of ethics surrounding digital media?
- What are major ethical issues related to digital and social media marketing?
- What ethical issues are associated with mobile marketing?