Title: Explain the functions of marketing.
Course: Cybersecurity in Marketing, Advanced (12167-II) > Section: Understanding Principles in Marketing and Cybersecurity

Explanation should include the following interrelated functions to business success and emphasize their importance within a digital environment:

- Channel management
- Marketing-information management
- Market planning
- Pricing
- Product/service management
- Promotion
- Selling

Process/Skill Questions:

- How is each function related to digital marketing?
- How does each function affect a business?
- Which function has the greatest influence on a digital marketing business?
- How does product distribution differ for Internet-based businesses and for brick-and-mortar businesses?
- What are the similarities between marketing goods and marketing services?
- How are marketing functions interrelated? What role does each marketing function play in the overall digital environment?
- What might happen if a company neglects one of the functions?