Title: Analyze various cybersecurity risks in relation to marketing activities.
Course: Cybersecurity in Marketing, Advanced (12167-II) > Section: Understanding Cybersecurity Risks in Marketing

Analysis should include the results of activities discovered when investigating privacy policies and the effects on stakeholders, such as

- business partners
- consumers
- employees
- shareholders
- government
- local/regional/national/global society.

Analysis should also include organizations’ responses to cybersecurity risks, such as

- avoidance – change circumstances to avoid specific risk (e.g., don’t store credit card data to avoid data being compromised)
- control – take steps to limit likelihood of a threat (e.g., use a corporate firewall to limit accessibility to servers that might be targeted by hackers)
- acceptance – decide that the cost of reacting to attacks is cheaper than trying to prevent them (e.g., credit card companies budget for replacing a certain percentage of compromised credit cards because this is more budgetary feasible than preventing all compromise)
- transference – outsource the risk to a third party (e.g., purchase car insurance to transfer the financial risk of being involved in an accident).

Teacher Resources:

- Marketers Fighting Cybercrime: How You Can Protect Your Brand, Marketing Technology Insights

Process/Skill Questions:

- What are recent examples of cybersecurity breaches with data at rest, data in transit, and data being processed?
- How do cybersecurity risks affect relationships in business?
- How should a marketer respond to different stakeholders when a cybersecurity breach occurs?
- How can marketers offer stakeholders peace of mind regarding the cybersecurity efforts of a business?
- What are some key risk issues for small business owners?