Title: Explain marketing concepts in a digital environment.
Course: Cybersecurity in Marketing, Advanced (12167-II) > Section: Understanding Principles in Marketing and Cybersecurity

Explanation should include

- the marketing concept that businesses must create, identify, and use to satisfy customers' needs and wants to make a profit
- examples of how businesses profitably satisfy customers' needs and wants
- the influence of technological advances on establishing and maintaining customer relationships.

Process/Skill Questions:

- How does customer orientation differ from company orientation?
- How has the marketing concept evolved over time?
- What are the qualities of a customer-driven business?
- How does an online presence satisfy customers’ needs and wants?
- What are the benefits to customers when businesses use the marketing concept?
- How does the marketing concept benefit businesses?