Title: Describe the relationships that exist among the designing, manufacturing, and marketing of apparel and textile products.
Course: Introduction to Fashion Careers (19201-36) > Section: Examining the Fashion Industry

Description should include relationships such as the following:

- Manufacturers sometimes act as distributors and retailers.
- Designers may be independent or work for a manufacturer or design house.
- Both designers and manufacturers need marketing tools (e.g., marketing research, promotion, target market) and personnel to sell their products.
- Designers establish relationships with manufacturers, vendors, retailers, publishers, and marketers.
- Networking and other communication among the three areas is essential for quality products, lowest possible prices, and profitability.

Process/Skill Questions

Thinking

- What can one learn by describing the relationships that exist among all areas of the apparel and textiles industry?
- Why is planning important to the relationship among the designing, manufacturing, and marketing of apparel and textile products?

Communication

- How can effective communication skills increase productivity and profitability for designers, manufacturers, vendors, and retailers through the marketing process?
- How can networking among designers, manufacturers, and marketers satisfy the needs and wants of the consumer?

Leadership

- What leadership skills does one need to help others understand the relationships that exist among all areas of the industry?
- How is teamwork important for the success of the apparel and textiles industry?

Management

- What resources can help describe the relationships that exist among all areas of the industry?
- What business decisions must be considered regarding the relationships that exist in the apparel and textile industry?