Title: Compare the pricing strategies of various fashion retailers.
Course: Fashion Marketing, Advanced (12153-II) > Section: Exploring Product Development

Comparison should address reasons for pricing policies (e.g., minimum advertised price [MAP], manufacturer's suggested retail price [MSRP]), to include

- increasing sales, volume, or revenue
- upholding the prestigious image of product or retailer
- increasing market share
- enhancing or maintaining market position.

Process/Skill Questions:

- Why is it a good idea to check the competition before setting prices?
- What are the advantages and disadvantages to the retailer of "everyday low pricing"?
- What practices are associated with prestige pricing?
- What can be the effects of selling items below vendor price?
- What is a loss leader?