Title: Research specific economic, demographic, social, political, geographic, social media, and psychographic factors influencing fashion.
Course: Fashion Marketing, Advanced (12153-II) > Section: Exploring the Nature and History of Fashion

Research should include the influence of the following factors on materials used and the elements of design:

- Economy
- Demographics (age, income, stage of life, education, gender)
- Society
- Politics (conservative vs. liberal)
- Geography (climate, relative location to fashion centers)
- Psychographics (behavior patterns, shopping patterns)

Process/Skill Questions:

- How has the status of women influenced the fashion industry through the years?
- How has the increase in leisure time affected the fashion market?
- What are some examples of political influences on fashion?
- How does social media influence fashion trends?
- How does the economy influence fashion trends?