Title: Explore the uses of electronic communication in business.
Course: Fashion Marketing, Advanced (12153-II) > Section: Exploring Technology in the Fashion Industry

Exploration should include e-mail, scanning, video conferencing, inter-store communications, customer assistance phone systems, and the uses of each in conducting business.

Process/Skill Questions:

- What is the purpose of an electronic storefront?
- What standard and emerging electronic communication methods exist for conducting business with customers, vendors, and coworkers?
- How are bloggers, expert and customer reviews, and influencers being used to communicate with customers about goods and services?