Title: Explain the concept of merchandise placement.
Course: Fashion Marketing, Advanced (12153-II) > Section: Developing Visual Merchandise and Store Presentation

Explanation should include the concept that merchandise flow is a process by which merchandise is rotated within a department to achieve better visual exposure and to increase sales.

Process/Skill Questions:

- How often should merchandise be rotated?
- What are the features of one system of merchandise rotation for sale merchandise?
- How is seasonal merchandise affected by merchandise placement?
- How do buying habits affect merchandise placement?
- How do the target markets’ buying habits affect merchandise placement?