Title: Design a merchandise layout.
Course: Fashion Marketing, Advanced (12153-II) > Section: Developing Visual Merchandise and Store Presentation

Designing a merchandise layout (i.e., planogram) should include a definition of the term planogram (i.e., a computer-generated floor plan with a picture of the selling floor and merchandise in the best place) and a student-produced planogram for a given fashion department.

Process/Skill Questions:

- Why are planograms used?
- What types of fixtures are commonly used in a planogram?
- How often should planograms be changed?
- How can planograms be used to increase sales?
- What can be the results if a planogram is not used in visual merchandising?