Title: Act quickly to remedy a solution to the breach.
Course: Cybersecurity in Marketing (12167-I) > Section: Rebuilding Public Trust After a Marketing Breach

Acting quickly should include

- sharing information before the public begins asking questions
- providing solutions immediately
- providing frequent updates to the public.

Process/Skill Questions:

- What are some ways that companies have informed the public of a breach?
- Why is it important to inform the public of a breach in a timely manner?
- How should a company continue to inform the public after the initial breach announcement is made?
- How can a company avoid additional data loss?