Title: Explain how and why personal data is valuable to both an individual and to the organizations that collect it, analyze it, and make decisions based on it.
Course: Cybersecurity in Marketing (12167-I) > Section: Understanding Marketing Data

Explanation should include

- defining big data and data mining (the process or techniques used to analyze large sets of existing information to discover previously unrevealed patterns or correlations)
- identifying where and how big data are stored and by whom
- identifying how big data are used
- explaining useful data that identifies and tracks individuals
- predicting how organizations customize communication with their target market based on an individual’s digital footprint.

Teacher Resources:

- National Integrated Cyber Education Research Center’s Cyber Business Module: You are the Data

Process/Skill Questions:

- What is the difference between big data and data mining?
- Why is the storage of big data important and critical in a world of cybersecurity threats?
- What would happen if someone who held a top security clearance for the military went jogging wearing a Fitbit? How could the security clearances of many individuals be affected?