Title: Identify the most common ways marketing data is collected in the United States.
Course: Cybersecurity in Marketing (12167-I) > Section: Understanding Marketing Data

Identification should include

- defining the term data collection as the process of gathering pieces of information (active vs. passive, informed consent vs. no consent)
- describing the types of sources where data can be collected
- describing the marketing decision support system (MDSS)
- defining how data collection is governed on the local, state, national, and international level.

Process/Skill Questions:

- How do social media ads collect your information?
- What happens when a person talks on a cellphone with another person and bits and pieces of the conversation shows up in the search browser on a cellphone?
- How are data collection governed between local, state, national, and international level?