Title: Differentiate between marketing ethics and laws.
Course: Cybersecurity in Marketing (12167-I) > Section: Examining Data Security and Ethics in Marketing Cybersecurity

Differentiation should include the following:

- Understanding that ethics are the principles and standards that define acceptable marketing conduct as determined by various stakeholders (e.g., privacy issues and/or policies).
- Understanding that laws are society’s expectation of conduct of what is right and wrong (e.g., online fraud).
- Examining the rights and protections for owners of intellectual property (e.g., intellectual property theft).

Teacher Resources:

- NCSL: Ethics
- Social Responsibility and Ethics in Marketing
- Ethical Issues in Marketing

Process/Skill Questions:

- What are the privacy issues/policies marketers must consider?
- What are the standards by which marketers must abide?
- What does being socially responsible mean?
- What are examples of poor marketing ethical decisions?
- What laws have been enacted to protect consumers in Virginia?