Title: Define data analytics and its influence on marketing/business from a security perspective.
Course: Cybersecurity in Marketing (12167-I) > Section: Exploring Cybersecurity Fundamentals

Definition should include that data analytics is the pursuit of extracting meaning from raw data using specialized computer systems. These systems transform, organize, and model the data to draw conclusions and identify patterns.

Definition should also include

- target audience
- capabilities of vs. appropriation of
- patterns
- trends
- predictions
- purpose
- influence on marketing.

Teacher Resources:

- Informatica

Process/Skill Questions:

- What is analytics?
- What is data?
- What is marketing metrics?