Title: Define information assurance as it pertains to marketing.
Course: Cybersecurity in Marketing (12167-I) > Section: Exploring Cybersecurity Fundamentals

Definition should state that information assurance is the process that involves

- protecting marketing information systems
- managing the risks to systems by protecting user data through measures of
  - confidentiality
  - integrity
  - availability
  - authenticity
  - nonrepudiation.

Process/Skill Questions:

- What is the definition of marketing information?
- Who is impacted by an organizational commitment to data integrity and assurance?
- How does the assurance of information influence routine marketing practices?