Title: Evaluate business markets.
Course: Floriculture (18052-II) > Section: Understanding Marketing and Business Management

Evaluation should include

- comparing wholesale markets with retail markets, including
  - garden centers
  - farmers markets
  - roadside stands
  - on-farm sales
  - landscape contractor sales
  - mass markets
  - florists
- exploring mail-order merchandising
- investigating re-wholesale markets
- developing advertising strategies, including
  - writing a news release
  - designing a printed advertisement
  - investigating web-based advertising
  - locating markets.

Process/Skill Questions:

- What are the differences between retail and wholesale markets?
- What is re-wholesale?
- What information may be included in a news release?
- Why is it important to diversify advertising strategies?