Title: Identify the roles of fashion information media.
Course: Fashion Marketing (8140) > Section: Exploring Technology in the Fashion Industry

Identification should include a definition of fashion information media (i.e., both trade and consumer print, electronic, and broadcast communication organizations). Roles of the fashion media include informing fashion professionals and consumers about fashion products and trends, as well as keeping fashion professionals informed about industry news and business practices.

Process/Skill Questions:

- How do consumer publications affect buying decisions of various target markets?
- What is the difference between trade publications and consumer fashion magazines?
- What are some popular trade magazines? Who are their target markets?
- What are examples of popular fashion magazines? Why do fashion magazines include so many advertisements?
- How has technology affected the role of fashion publications?
- How do bloggers and influencers affect fashion information media? How do they affect buying decisions?