Explanation should include the roles of market segmentation (e.g., demographic, psychographic, behavioral, geographic), target market, niche marketing, and global marketing in market identification.
Process/Skill Questions:
- How does the global economy affect the fashion industry?
- What methods might be used to identify specific target markets?
- How does market segmentation apply to the fashion industry?
- What are some important fashion niches?
- What are the ways a company can measure the effectiveness of its market identification?