Title: Describe methods used to encourage customer retention.
Course: Fashion Marketing (8140) > Section: Developing Customer Service and Personal Selling Skills

Description should include

- learning and using customers' names
- remembering customers' favorite brands, colors, or styles
- taking time to listen to customers
- providing equitable service to all customers
- exceeding customers' expectations
- following up with sales and customer contacts.

Process/Skill Questions:

- How can follow-up lead to customer retention?
- What are some ways you can follow up with customers?
- Why is it important to keep a client database?
- How can active listening skills lead to customer retention?
- How can learning customers’ names and engaging them on a personal level lead to customer retention?