Title: Describe the marketing mix.
Course: Fashion Marketing (8140) > Section: Understanding Economic and Marketing Concepts

Description should include the elements of the marketing mix (i.e., product, price, place, promotion), as applied to the fashion industry. It should emphasize the concept that the mix will create a well-defined target market to whom future promotions and other communications will be directed.

Process/Skill Questions:

- What role does the marketing mix play in the marketing concept?
- How does the marketing mix incorporate the four Ps?
- How can the success of a marketing mix be measured?
- How is the marketing mix used to reach the target market of a particular fashion business?