Title: Identify fashion information media.
Course: Fashion Marketing (8140) > Section: Exploring Technology in the Fashion Industry

Identification should include traditional (print) media, online (social) media, and emerging media.

Process/Skill Questions:

- What makes fashion retailing websites effective in marketing their products?
- How is visual merchandising important to the fashion industry?
- What is the benefit of using cooperative advertising?
- What is the concept of e-tailing?