Title: Describe the elements of visual merchandising.
Course: Fashion Marketing (8140) > Section: Developing Visual Merchandise and Store Presentation

Description should include elements such as

- use of planograms
- color
- landscaping/setting
- décor
- focal point
- use of empty space
- telling a story.

Process/Skill Questions:

- What are the goals of visual merchandising?
- What retailers are known for their visual merchandising?
- What are the steps to creating an effective display?
- How can a visual merchandiser manipulate artistic elements (e.g., color, lines, texture, proportion, and focal point) to create a visually appealing display?
- How does visual merchandising educate consumers about fashion trends?
- How does display maintenance relate to store image?
- How does the use of merchandise direct traffic flow?