Title: Explain the effects of technology on travel and tourism marketing.
Course: Travel, Tourism, and Destination Marketing (16152) > Section: Understanding Uses of Technology in the Travel and Tourism Industry

Explanation should include

- reducing face-to-face contact with customers
- increasing customer education and self-service due to the Internet
- broadening generational differences in communication preferences
- providing new avenues for promotion
- using technology tools to measure marketing effectiveness and ROI.

Process/Skill Questions:

- What effects have technology had on consumer behavior related to the travel and tourism industry?
- How has computer technology eased the flow of travel?
- What roles do technology play in travel security?
- How do changes in communication technology affect travel employees and customers?
- What effect does "Internet only" pricing have on supply and demand?
- How do social media sites affect customers’ decision making?