Title: Identify additional opportunities for revenue.
Course: Travel, Tourism, and Destination Marketing (16152) > Section: Conducting Sales

Identification should include

- upselling
- cross-selling
- assisting with payment options
- assisting with delivery options (e.g., room service, delivery of rental car, delivery of luggage)
- offering after-sale services
- offering guaranteed satisfaction
- sealing the customer's commitment to the purchase
- using customer relationship management (CRM) software to personalize service.

Process/Skill Questions:

- What is the goal of revenue management?
- What effect does upselling have on increasing revenue?
- What are the differences between upselling and cross-selling?
- What is needed to uphold a satisfaction guarantee?
- What is the best way to "seal the deal" with a customer?