Title: Develop a positioning statement for a specific business venture.
Course: Travel, Tourism, and Destination Marketing (16152) > Section: Performing Market Research in the Travel and Tourism Industry

Development should address the questions who, what, where, when, and why in relation to a market research project. Development may be done for a business venture such as a farm-to-table restaurant, a family restaurant, or a 24-hour gym.

Process/Skill Questions:

- What methodology should be used when researching a travel and tourism venture?
- Why is it important to research prior to beginning a travel and tourism venture?
- What are the benefits of identifying the target market?
- Why is it important to know the who, what, where, when, and why when gathering data for a marketing research project?