Title: Interpret financial statements.
Course: Travel, Tourism, and Destination Marketing (16152) > Section: Understanding the Financial Implications of Marketing and Sales

Interpretation should include both paper and electronic financial statements (e.g., income statement, balance sheet, cash flow statement, forecasting) and an explanation of the purpose of each.

Process/Skill Questions:

- What is a cash flow statement?
- How can poor financial management affect the operation of a business?
- What is the benefit of using a daily balance sheet?
- How is a forecast used in marketing and sales?
- What is another name for an income statement?