Title: Travel, Tourism, and Destination Marketing (16152)

Demonstrating Personal Qualities and Abilities
  Demonstrate creativity and innovation.
  Demonstrate critical thinking and problem solving.
  Demonstrate initiative and self-direction.
  Demonstrate integrity.
  Demonstrate work ethic.
  WorkplaceReadinessSkillsPoster2019.pdf
Demonstrating Interpersonal Skills
  Demonstrate conflict-resolution skills.
  Demonstrate listening and speaking skills.
  Demonstrate respect for diversity.
  Demonstrate customer service skills.
  Collaborate with team members.
Demonstrating Professional Competencies
  Demonstrate big-picture thinking.
  Demonstrate career- and life-management skills.
  Demonstrate continuous learning and adaptability.
  Manage time and resources.
  Demonstrate information-literacy skills.
  Demonstrate an understanding of information security.
  Maintain working knowledge of current information-technology (IT) systems.
  Demonstrate proficiency with technologies, tools, and machines common to a specific occupation.
  Apply mathematical skills to job-specific tasks.
  Demonstrate professionalism.
  Demonstrate reading and writing skills.
  Demonstrate workplace safety.
Examining All Aspects of an Industry
  Examine aspects of planning within an industry/organization.
  Examine aspects of management within an industry/organization.
  Examine aspects of financial responsibility within an industry/organization.
  Examine technical and production skills required of workers within an industry/organization.
  Examine principles of technology that underlie an industry/organization.
  Examine labor issues related to an industry/organization.
  Examine community issues related to an industry/organization.
  Examine health, safety, and environmental issues related to an industry/organization.
Addressing Elements of Student Life
  Identify the purposes and goals of the student organization.
  Explain the benefits and responsibilities of membership in the student organization as a student and in professional/civic organizations as an adult.
  Demonstrate leadership skills through participation in student organization activities, such as meetings, programs, and projects.
  Identify Internet safety issues and procedures for complying with acceptable use standards.
Exploring Work-Based Learning
  Identify the types of work-based learning (WBL) opportunities.
  (Optional) Reflect on lessons learned during the WBL experience.
  Explore career opportunities related to the WBL experience.
  (Optional) Participate in a WBL experience, when appropriate.
Relating Sales and Marketing to Travel and Tourism
  Identify the main categories of tourism.
  Identify the basic elements of a marketing plan.
  Identify the basic steps of the sales process.
Performing Market Research in the Travel and Tourism Industry
  Analyze how research methods are used in the travel and tourism industry.
  (Optional) Gather data for a local or regional travel and tourism industry.
  Analyze travel and tourism market research data to identify trends and patterns.
  (Optional) Compose recommendations based on the analysis of travel and tourism data.
  Describe the advantages and disadvantages of market segmentation.
  Develop a positioning statement for a specific business venture.
  Revise a positioning statement based on research.
  Create a travel and tourism marketing plan.
  Present a travel and tourism marketing plan to the class.
Understanding the Financial Implications of Marketing and Sales
  Explain a travel and tourism manager's role in budget management.
  Interpret financial statements.
  Explain why revenue management is essential when dealing with perishable goods.
  Analyze the effect of business ethics for a sales and marketing department.
  (Optional) Analyze financial policies and procedures related to travel and tourism sales transactions.
Understanding Uses of Technology in the Travel and Tourism Industry
  Explain the effects of technology on travel and tourism marketing.
  Apply technology to travel and tourism marketing.
Implementing Marketing and Sales Based on Safety, Social, and Environmental Issues
  Analyze the effects on safety issues in the travel and tourism industry.
  Examine the effects of health issues related to the travel and tourism industry.
  Describe the economic and social effects of a crisis or disaster.
  Identify threats to a marketing campaign.
Conducting Sales
  Examine concepts and issues related to pricing products and services in the travel and tourism industry.
  Examine concepts related to selling products and services in the travel and tourism industry.
  Demonstrate the selling process.
  Create a sales strategy for a travel and tourism venture.
  Identify a generational sales strategy.
  (Optional) Define revenue management as it relates to sales.
  Identify additional opportunities for revenue.
  Examine concepts and issues related to promotion in the industry.
  Analyze promotional options to reach specific target markets.
  (Optional) Develop a promotional plan.
Providing Customer Service
  Describe management considerations for providing customer service to travel and tourism clients.
  Summarize the methods for measuring customer service.
  Describe methods of brand and reputation management related to customer service.
Pursuing a Career in Travel and Tourism Marketing
  Identify the characteristics of a successful travel and tourism professional.
  Determine career trends and opportunities in travel and tourism marketing and sales.
  (Optional) Research a specific career in the travel and tourism marketing and sales industry.
  Research postsecondary training and educational opportunities in travel and tourism marketing and sales.
  Update a résumé and cover letter.
  Describe the role of online résumé posting sites, social networking sites, and association job boards.
  Describe potential effects of social media to your personal brand and/or job opportunities.
  (Optional) Tailor interview techniques to a variety of companies.
  (Optional) Explain the roles of professional and trade organizations in career development.
Additional Course Information (for instructors only; do not publish for students).
  Student Competency Records
  8169 Standards Correlations.pdf
  8169 Teacher Resources.pdf
  8169 Credentials-Sequences-Clusters.pdf
  8169 Acknowledgments and Copyright Information.pdf