Title: Compare key aspects of the major segments of the travel and tourism industry.
Course: Travel and Tourism Marketing (16151) > Section: Investigating Major Segments of the Travel and Tourism Industry

Comparison should include operations, training/certification, target markets, emerging trends and career opportunities for the following:

- Airline industry
- Lodging (e.g., motel, hotel, B&B)
- Cruise
- Ground transportation
- Food and beverage
- Destination management
- Destination marketing
- Gaming
- Meetings, expos, events, and conventions (MEEC) industry

Teacher Resources:

- What Are the Five Different Sectors of the Hospitality Industry
- Four Segments of Hospitality and Tourism PowerPoint
- Lesson 2: Four Segments of Hospitality and Tourism
- The Eight Sectors in Tourism Eight Sectors in Tourism Quizlet
- Teaching Zone: Resources for teaching faculty and students in business and management

Process/Skill Questions:

- What are the types of airline carriers and flights? What are the classes of service?
- What are the types of lodging properties?
- What factors affect lodging rates?
- What are the elements of a cruise?
- What are the characteristics of the marketing segments within the cruise industry?
- How have train, car, and motor coach travel changed in recent years?
- What services are included in the food and beverage industry?
- What are examples of entertainment and recreation destinations?
- How are the major segments of the travel and tourism industry affected by the economy?