Title: Syllabus
Course: Travel and Tourism Marketing (16151)

Copyright: 2020

Course Code: 8139

Suggested Grade Level: 10, 11, 12

Duration: 36 weeks

Prerequisites: None

Course Description:

This course examines the components of the travel and tourism industry, including attractions, lodging, transportation, and food and beverage. Other topics include the history, political, social, and cultural effects of travel and tourism on local, state, and global environments. Students develop competencies in the areas of communication, customer service, marketing, industry technology, economics, and management functions, and are provided with opportunities for hands-on, real-world applications. Applying academic skills is also part of this course.