Title: Describe the steps in the new product development process and the marketing research process.
Course: Opportunities in Global Trade, Advanced (12056-II) > Section: Examining Product Planning in the International Marketing Plan

Description should include the following steps of the new product development process:

- Generate product ideas.
- Evaluate product ideas.
- Research product ideas.
- Market product ideas.

Description should include the following steps of the marketing research process:

- Identify the problem.
- Collect data, include primary and secondary data.
- Analyze data.
- Report results.

Process/Skill Questions:

- What causes a need for a new product?
- What is the purpose of a test market?
- What are some methods of evaluating new product ideas?
- What are examples of primary marketing research data? Secondary data?
- What is the purpose of the marketing research report? Who is the audience?