Title: Present the international marketing plan to a local company.
Course: Opportunities in Global Trade, Advanced (12056-II) > Section: Creating the International Marketing Plan

Presentation should be made for the purpose of receiving feedback from a marketing professional and should include

- introduction of the marketing plan
- complete analysis of the marketing plan
- conclusion of the marketing plan with direct implications for the local company
- invitation for questions from the audience.

Process/Skill Questions:

- What are the elements of an effective presentation?
- What is the current situation of the company?
- What is the marketing plan trying to achieve?
- What actions does the local company need to take?
- What is the total cost of the marketing plan?
- How will the local company measure the success of your marketing plan?