Title: Describe the consumer decision-making process.
Course: Fashion Careers I (19201-36) > Section: Exploring the Marketing of Fashion

Description should include consumer considerations for a product, such as

- needs vs. wants
- product information
- product alternatives
- advantages and disadvantages of the product
- price
- postpurchase evaluation.

Process/Skill Questions

Thinking

- What are some examples of needs and some examples of wants when making fashion purchases?
- What might cause one to regret a fashion purchase?

Communication

- How should an employee effectively handle a consumer complaint?
- How can nonverbal communication become a valuable social skill?

Leadership

- How can a consumer advocate assist consumers?
- What are effective methods for dealing with a disgruntled customer?

Management

- What federal agency is responsible for enforcing consumer protection legislation?
- What can retailers do to reduce customer complaints?
- How can one effectively manage a wardrobe?