Title: Identify the components of the buying function.
Course: Fashion Careers I (19201-36) > Section: Exploring the Marketing of Fashion

Identification should include

- assortment planning
- market segmentation (e.g., customer profile, demographic, geographic, psychographic)
- classifications of fashion
- seasonal influence.

Process/Skill Questions

Thinking

- How does one’s wardrobe change with the seasons?
- What are the classifications of fashion?

Communication

- How do stores communicate seasonal influence to customers?
- What would the customer profile communicate to designers?

Leadership

- Who leads fashion, buyers or consumers?
- What qualities make a successful buyer?

Management

- How do businesses manage market segmentation?
- How can managers improve sales with knowledge of market segmentation?