Title: Analyze fashion trends, cycles, and movements.
Course: Fashion Careers I (19201-36) > Section: Exploring the Marketing of Fashion

Analysis should distinguish among fashion trend, fashion cycle, and fashion movement, with examples of each. It should also include an examination of the effects of

- the consumer market
- niche retailing
- database marketing
- quantitative and qualitative research marketing
- multichannel retailing
- fashion forecasting
- prophetic fashion
- influences on consumer sentiment.

Market research of fashion trends should address the fact that many fashion design concepts originate in countries other than the United States.

Process/Skill Questions

Thinking

- What factors may influence trends, cycles, and movements in fashion?
- What are some examples of fashion trends that are part of the fashion cycle?

Communication

- What is the effect of the mass media (including the Internet) on the consumer market?
- How can a fashion consumer keep abreast of new clothing designs, styles, and colors?

Leadership

- Who sets fashion trends and cycles?
- How have societal changes affected fashion trends and cycles?
- Have fashion trends ever caused societal change?

Management

- Why is it important for managers to know their target market?
- What is the most effective form of market research?