Title: Outline an effective marketing strategy based on the four stages of the product life cycle.
Course: Business Management (12052-36) > Section: Conducting Marketing Activities

Outline should include characteristics of the four stages of the product life cycle as they relate to the market, sales, and profits, such as

- introduction (e.g., heavy promotion)
- growth (e.g., increase market share)
- maturity (e.g., repackage)
- decline (e.g., innovation).