Description should include a definition of market segmentation and commentary on the value of allowing businesses to customize their product offerings and marketing strategies in the global marketplace.
Process/Skill Questions:
- How is a target market related to market segmentation?
- What factors most affect market segmentation?
- Why is market segmentation important to global marketing?
- How do businesses customize their product offerings and marketing strategies for various segments of the global marketplace?
- How is the role of selecting a target market different once you enter the global marketplace?
- How does customization affect the other marketing functions in global marketing?
- What are some current examples in the news of product differentiation according to the international target markets?