Title: Describe strategies for reaching consumers in the global marketplace.
Course: Opportunities in Global Trade (12056-I) > Section: Understanding Distribution in the International Marketing Plan

Description should include distribution strategies for reaching consumers in the global marketplace. Strategies might include

- storefront
- door-to-door
- catalog
- automatic vending
- guerrilla marketing
- Internet.

Process/Skill Questions:

- What are the similarities and differences between storefront and door-to-door as distribution strategies?
- What are the benefits of catalogs as distribution vehicles? How might effectiveness of catalogs vary from one country to another?
- How accessible is the Internet in developing countries? What impact does Internet access have on global distribution?
- What is the relationship between distribution strategy selection and the target country's culture?
- What products can be distributed through automatic vending?
- Why might a small company choose guerrilla marketing techniques?