Title: Identify trends that influence global opportunities.
Course: Opportunities in Global Trade (12056-I) > Section: Understanding Marketing Concepts and Strategies

Identification should include economic, social, legal, and technological trends as well as consumer behavior.

Process/Skill Questions:

- How do local economic conditions and forecasts affect a business?
- What social trends affect marketing strategies?
- What environmental and consumer legislative trends affect plans of a business?
- How will technology affect the changes of a product/service?
- How will technology affect the way the product/service is marketed?
- How can consumer behavior influence global opportunities?
- Why is the identification of global trends important to global marketing?