Title: Describe the marketing mix and functions in relation to the global market.
Course: Opportunities in Global Trade (12056-I) > Section: Understanding Marketing Concepts and Strategies

Description should include the importance of the marketing mix (i.e., product, price, place, promotion) within the global marketplace and examples of how a change in one component of the mix can affect the other three.

Description should include a definition of the functions of marketing and activities/applications involved in each. The functions should include risk management, selling, promotion, pricing, purchasing, marketing information management, product service planning, distribution, and financing.

Process/Skill Questions:

- How does each component of the marketing mix affect the other components?
- What contribution does each of the functions bring to marketing?
- How are the marketing functions interdependent?
- How does each marketing function relate to global marketing?
- What current issues in the news relate to the marketing mix and functions of marketing in global marketing?
- How does the use of the marketing mix change based on the country where the product or service is marketed?