Description should include a definition of market analysis, along with a description of the global environment (including customers, competitors, currencies, and economies), the relation of each element to market analysis, and the role of market analysis in global business decision-making.
Process/Skill Questions:
- Why is a market analysis important?
- How does a market analysis affect global business decisions?
- How does global marketing affect all countries involved?
- How do customers affect global marketing?
- How do competitors affect global marketing?
- How do currencies affect global marketing?
- How do economies affect global marketing?
- How is the global environment affected by business decisions?
- Is it ever necessary to re-analyze a market? Explain.
- What functions of marketing are involved in the market analysis?